Job Description
Key Responsibilities:
Team Leadership:
• Lead and inspire a team of fundraisers by cultivating a collaborative, results-oriented culture that empowers each member to reach their full potential, with a strong emphasis on innovation, equity, and inclusion.
• Operationalize fundraising objectives and provide mentorship to support the professional growth and success of direct reports.
Strategy and Planning:
• Meet an annual revenue budget in excess of $50 million annually while developing a stronger planned giving marketing program to secure future funding.
• Partner with fellow leaders and fundraisers across the mass marketing team to design and execute audience-led strategies that improve donor retention, deepen engagement, and align with organizational objectives.
• Lead the development of a comprehensive omnichannel strategy to engage key audiences—mid-level donors, bridge donors, sustainers, and planned giving prospects—through personalized, multi-channel approaches, fostering long-term relationships, maximizing donor lifetime value, and driving sustained growth.
• Continuously optimize unrestricted revenue growth by upgrading current donors, reactivating lapsed supporters, expanding sustainer and multi-year donor bases, and securing funds for innovation.
Operations and Budget:
• Lead annual budgeting and reforecasting for the Audience & Donor Strategy team in collaboration with internal and external partners.
• Build and champion investment cases to expand audience-led programs and drive growth.
• Collaborate with internal teams such as marketing technology, finance, and analytics to ensure alignment and synergy across all fundraising initiatives.
Performance Analysis:
• Work closely with internal and external partners across multiple channels to develop and track KPIs for mid-level, sustainer, bridge, and planned giving prospect audiences.
• Regularly analyze fundraising performance metrics to identify areas for improvement and implement optimizations to increase fundraising effectiveness.
• Develop data-driven and actionable insights to enhance donor journeys and elevate the overall performance of audience-led strategies.
Cross-Functional Collaboration:
• Partner with the Senior Director to advance audience-led goals with senior leadership and contribute to cross-functional collaboration within the mass marketing team.
• Foster collaboration across departments—Philanthropy, RAI (Resettlement, Asylum, and Integration), Planned Giving, Corporate Partnerships, and others—to unlock the potential of mass market donors as major and planned giving prospects.
Compliance and Ethics:
• Ensure compliance with all relevant regulations and ethical standards governing fundraising activities.
• Uphold the highest level of integrity and transparency in all interactions with donors and stakeholders, fostering the “IRC Way” in all interactions.
source: https://reliefweb.int/job/4109081/director-audience-donor-strategy